James Bond and the World’s Smallest Luxury Car

Isaac Mostovicz writes that Bond may find himself with a new ride...


Toyota and ultra-luxury carmaker Aston Martin recently announced a somewhat surprising alliance, as they released plans to build the world’s first luxury city car, positioned as a “luxury commuter concept”. The car is likely to be the smallest four-seater in the world. It will be based on Toyota’s iQ model, while featuring traditional Aston styling cues. It is set to be built in Japan, but get its finishing touches at Aston Martin’s plant in Warwickshire, UK.

Dr. Ulrich Bez, chief executive at Aston Martin, was quoted in the Financial Times saying “This concept — akin to an exclusive tender to a luxury yacht — will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market”.

In today’s environmental pressures and global economic downturn this car looks like a good option for affluent consumers living in CBD areas, who wants a dynamic car that fits into tiny parking spots and is suited for traffic jams.

The question is, however, if James Bond, who famously used to drive Aston Martin cars in his earlier films, would find this commuter car to have quite the same appeal as the sporty Aston Martin supercars he is used to.

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