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	<title>Janus Thinking &#187; Star of Josephine</title>
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	<description>Janus Thinking enables brand owners to personalise luxury for every customer</description>
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		<title>The Star of Josephine is sold for £6.2 million</title>
		<link>http://www.janusthinking.com/2009/05/the-star-of-josephine/</link>
		<comments>http://www.janusthinking.com/2009/05/the-star-of-josephine/#comments</comments>
		<pubDate>Fri, 22 May 2009 14:29:45 +0000</pubDate>
		<dc:creator>Isaac Mostovicz</dc:creator>
				<category><![CDATA[Diamond Industry]]></category>
		<category><![CDATA[Luxury Marketing]]></category>
		<category><![CDATA[blue diamond]]></category>
		<category><![CDATA[Diamonds]]></category>
		<category><![CDATA[Sotheby's]]></category>
		<category><![CDATA[Star of Josephine]]></category>

		<guid isPermaLink="false">http://www.janusthinking.com/?p=1147</guid>
		<description><![CDATA[on a blue diamond]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-1148" title="starofjosephine" src="http://www.janusthinking.com/wp-content/uploads/2009/06/starofjosephine.jpg" alt="starofjosephine" width="300" height="188" /></p>
<p>When something is scare and unique enough, people will pay a premium for it, whether there&#8217;s a recession on or not. This was eminently clear with the <a href="http://www.telegraph.co.uk/news/worldnews/europe/switzerland/5315471/Flawless-blue-diamond-fetches-record-6.2m-at-auction.html">recent sale</a> of the &#8216;Star of Josephine&#8217;, the 7.03 carat flawless blue diamond that sold at auction for £6.2 million earlier this month. It was the highest ever price paid per carat for a diamond at auction according to Sotheby&#8217;s. The buyer, Hong Kong property developer Joseph Lau Luen-Hung, <a href="http://in.reuters.com/article/lifestyleMolt/idINTRE54J3JK20090520">named the diamond</a> after purchasing it.</p>
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