New York

Preview: New York’s Fashion’s Night Out

Isaac Mostovicz writes that New York's Fashion's Night Out is more responsible this year...

Here’s a nice video from Rapaport previewing New York’s Fashion’s Night Out, an event occurring later tonight in New York that celebrates the work of a number of the city’s jewelers.

The video also covers a few corporate responsibility issues, including Ivanka Trump’s work with the United Nations Foundation’s Girl Up campaign and Donna Distefano’s fair trade initiative that ensures her jewelry is free from associations with environmental destruction or human rights violations.

Tina says of this article...

Just wanted to leave a quick ‘thanks’ for your blog and your posts. I just discovered it today, but I’m enjoying reading it, and I’ll be back again soon.

You say of this article...
Bookmark and Share

Cool luxury or hot air?

Isaac Mostovicz writes...

tomford

Yesterday the New York Times published a revealing review of Tom Ford’s much ballyhooed new men’s store in New York City.

The reviewer, Horacio Silva, walked in to the store one day expecting massive amounts of attention to match the massive amounts of money that Ford wants for his designs (day shirts from $350 to $795, off-the-rack suits starting at $3,000, silk pajamas $1,900, monogram not included). The store offers a ridiculous amounts of choice, so much that shoppers almost require a steward or guide to help them find things in “unwelcoming,” “border[ing] on claustrophobic” areas of the store.

But Silva was offered no assistance, and gruffly informed by a security guard that he couldn’t go upstairs to the “appointments only” part of the store. When he made an appointment for the next day (and the staff found out that he was a Times reporter), the store and staff were welcoming and pleasant—”Champagne and smiles all around.”

Tom Ford has spoken a great deal about wanting to redefine luxury and create a truly sumptuous store. But the exclusivity he’s trying to cultivate depends upon treating everyone like a VIP. The store may drip luxury, but “Brand Ford” will suffer it doesn’t back up the luxury idea of the brand that Tom Ford has worked hard to create.

Patrick Davis says of this article...

I’m glad to see our friends at Janus Thinking commenting on this story as well. If you are interested in our take on Mr. Ford’s efforts from a brand strategy perspective, please view this article on Unbound Edition… “Faking It: Brand Tom Ford”
http://www.unboundedition.com/content/view/394/50/

Best,
Patrick

You say of this article...
Bookmark and Share