As the markets begin to heal and the recession comes to a close, investors are beginning to regain their confidence. A good example of this is the recent investments in a European start-up that is hoping to make an impression in the growing luxury mobile phone market.

Reuters has more:

Celsius X VI III, which was founded by four thirty-somethings a few years ago, has an ambition to take the 500-year old tradition of hand-made watches and use it to make a mobile phone that would replace chips and electronics with moving parts.

In total, about €3.3 million has been invested in the company, according to the Reuters article. It appears that they are marketing to the Lambda personalities in the luxe market. The company’s co-chief executive confirms this:

“Our target is the man who owns a few sports cars and is an aficionado of Swiss watches,” said Edouard Meylan, co-chief executive of Celsius, who plans for customers to keep his mobiles for decades rather than tossing them aside after a year.

Are mobile phones the new “hot item” in the luxe market? Judging by the size of this investment, it appears some have confidence that it will be.