Chocolate

Dazzling Night of Luxury Chocolate and Bling

Isaac Mostovicz writes that an interesting gimmick might be counterproductive due to conflicting messages....

Diamonds and chocolate both carry connotations of indulgence and luxury, although each in very different ways, and they are not usually consumed simultaneously. Mervis Diamond Importersberry-ritani is looking to change this by inviting their customers to an out of the ordinarily shopping experience on the 22nd of July. They offer an evening where customers can drizzle fresh fruit in a diamond topped chocolate fountain and sip chocolate martinis while pursuing a selection of diamonds at reduced prices.

This is an interesting gimmick, which should offer distinctiveness and help generate interest in a slow market. However, positioning an event as an upscale luxury experience, while simultaneously marketing it as a chance to bargain hunt at reduced prices might be counteractive due to the inconsistent messages it sends out.

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Luxuries of the everyday

Isaac Mostovicz writes...

rt_diamond_thong_080403_ssv There are some fantastic (and sometimes preposterous) items in this ABC News slideshow ‘Expensive Everyday Items for the Rich’–including the $121,106 diamond-studded thong (left) that contains 518 diamonds and weighs 30 carats. Some other items of interest: a diamond-encrusted Hot Wheels car (23,000 diamonds, 23 carats, $140,000), a Scrabble set studded with 30,000 Swarovski crystals worth $20,000, a Frozen Haute Chocolate dessert costing $25,000 at New York’s Serendipity-3, and a Goldvish luxury cellphone made out of 18-carat gold and covered in more than 100 carats of diamonds (worth $1.2 million). See the full set of photos and wonder if we really are entering a recession.

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