champagne

Champagne industry left to rot

Isaac Mostovicz writes that champagne houses are urging drastic measures in a declining market...

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Champagne, certainly a drink of choice amongst luxury connoisseurs, has seen a large decline in demand, revealing perhaps how much the luxury industry continues to suffer.

Famous champagne houses such as Taittinger, LVMH, Moet & Chandon are now pushing for an historic reduction in yield as a way of ensuring that the drink remains an expensive luxury. “Everyone agrees that production has to be cut because no one here wants to see prices fall” an industry insider was quoted saying in The Times.

These merchants are now demanding drastic reductions in grape yield, leaving the possibility of 50 per cent of Champagne grapes to be left to rot on the ground. Although this will have a huge negative impact on grape producers in the short term, such cuts may be necessary for the long term positioning of the product. Stable prices are preferred to a price collapse, as the latter could damage Champagne’s image as the ultimate festive luxury drink for a long time to come.

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The World’s Most Expensive Champagne Bubbles up from the Sea Bed

Isaac Mostovicz writes...

How far will one go for a bottle of bubbly? To the bottom of the ocean it seems for some, as 200 bottles of champagne have been recovered after nearly 100 years underwater. Not only will you be drinking one of the oldest champagnes in the world but you must be able to pay £156,000 a bottle for this luxury. The vintage 1907 Heidsieck champagne, that sunk on its way to the Russian Imperial family in 1916, was found near Finland and will go up for auction at the Ritz-Carlton in Moscow, date still unknown.

Earlier this year we saw the “community of the super-rich” offered up the chance to customize their own bottle of Perrier Jouet champagne, whereby, after lengthy discussion with the Cellar Master, you could personally add your chosen ‘liqueur’. At the time, this limited edition offer was the most expensive bottle of new champagne, going for a mere $6,485. it doesn’t compars to the starting price for this most recent discovery.

Has the time come when the elite are paying over the odds for a unique experience? Those with a Lambda worldview may disagree: for them, this once-in-a-lifetime, long lasting, perfectly preserved bubbly provides them with an unparalleled, unique experience, not to mention a great talking point over dinner. Thetas, on the other hand, would likely purchase one of the 200 bottles on offer for the chance it gives them to gain entry to this most elite “community of the super-rich”. To them, this bottle is yet another validation ticket into the inner circle for champagne connoisseurs.

Those lucky enough to be able to purchase one of the 200 bottles may be satisfying a collector’s impulse or simply indulging on a small piece of history.

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