australia

Luxury travel begins to rebound

Isaac Mostovicz writes that the luxe travel industry's return to growth could mean the start of growth in other areas...

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As the global economy begins to recover, so too is the luxury industry. Leading the way is the luxury travel industry.

In Australia’s Sydney Morning Herald, Paul Jones, chairman of One and Only Resorts said:

“We still have business from families, and seasons such as Christmas are booked out. Luxury travellers are not prepared to forgo their annual family trips”.

What we have are a lot of Theta personalities who are hurting financially, however not so much that they forego a vacation, or exclude themselves from the social circle of friends and colleagues who are also going on holidays with their families.

For Lambda personalities, the re-born luxury travel industry is offering up new experiences that offer the kind of exclusivity that they would find appealing:

Given the high cost of real estate in the word’s main cities, space is today’s new luxury, according to Sonu Shivdasani, the founder and CEO of the Six Senses group, which has been a pioneer in sustainable tourism.

If you can say that you’ve got the largest villa, that gives the impression of great wealth. Since space is evidently considered a luxury, we could see more luxury vacation resorts offering fewer rooms, but the ones they do have will be significantly larger.

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