Best of British celebrate the Queen’s Diamond Jubilee

Isaac Mostovicz writes that celebrations in 2012 could lead to a profitable summer for British brands based in London ...

The Evening Standard reported recently that luxury brands are set to benefit from a series of notable events taking place in London this year. From the Queen’s Diamond Jubilee to the biggest sporting occasion of 2012, notable high net worth retailers such as Burberry, Walpole and Selfridges are all hoping to see sales increase as they take part.

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Luxury department stores Harrods and Selfridges are also gearing up for increased footfall from the influx of international visitors expected in London around that time.


Walpole, the body created to promote the British luxury industry, will hold a Jubilee Pageant along the Thames and is joining forces with the Queen’s bank Coutts and Getty, the photography agency, to host an exhibition of photos with the Queen – some of which have never been seen in public before. The exhibition will move around London, stopping at suitably luxury venues including Claridge’s in Mayfair.


Stacey Cartwright, Burberry’s finance director, said: “Due to our heritage anything that celebrates Britain is good for us. The jubilee will be a key time in the UK this year.”


Previous blog posts have discussed the cachet of luxury British brands abroad; with the world’s eyes upon London during this key time, UK luxury retailers look set to profit from the celebrations.





Luxury Lifestyle says of this article...

I have noticed that several brands are in fact launching Jubille related campaign such as the Faberge Diamond Jubilee Egg Hunt,, and the Johnie Walker Jubilee Decanter,–sons-for-sale-at-100000.

Both items are worth an estimated 100 000$.

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