Why British Luxury Brand Mulberry is Soaring

Isaac Mostovicz writes that that Mulberry is another example of luxury brands going from strength to strength...

Mulberry Group, the British luxury apparel and accessories brand, has become the worlds best performing fashion retail stock, according to Bloomberg.

Their bags, such as the ‘Alexa’, have become iconic, and expansion in the US and Asia has seen Mulberry’s stock rise by over 500 per cent in the last twelve months, whilst the companies profits have quadrupled to £17.1 million.

This recent Forbes article suggests that Mulberry would do well to follow in rival brand Burberry’s footsteps and bring newer technology into stores if it is to continue expanding throughout Asia.

Whether Mulberry becomes more tech-dependent or not remains to be seen, but one thing is certain – they are another brand demonstrating that luxury sales have not been diminished by the recession, and that luxury brands are now poised to be stronger than ever as they are further immersed in the booming Asian markets.

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