The Timelessness of the Manolo Blahnik

Isaac Mostovicz writes that the "time" aspect of the Blahnik shoe is the secret to its success...

Manolo Blahnik, the luxury shoe designer, has revealed that he has never quite understood the reason for his brand’s success, but that “timelessness” could be the winning formula.

In the industry for thirty years, Blahnik has become one of the world’s most influential footwear designers with a huge celeb following, somewhat heightened by the endorsement from Sarah Jessica Parker’s character Carrie Bradshaw on the TV series ‘Sex and the City.’

Whilst trends come and go with each season, the Blahnik stays a staple favourite. In a recent interview with Vogue, Blahnik claimed he was “surprised and mystified” by his shoes’ popularity, but said, “perhaps it’s because they don’t have a set time period or ageing look to them.”

This idea about the timelessness of his shoe is interesting.  Luxury is, for Thetas, often affiliated with an investment in a product that transcends seasonal trends. Thetas seek things that inherently represent a lot of time, which is where their love for antiques derives from.  The Blahnik shoe would definitely hit the mark for them.

For Lambdas, the “time” aspect of luxury is associated with the process taken to create the product. Whilst the “timelessness” of Blahnik’s shoe may not be the central appeal for Lambdas, they would like his shoes too, attracted by the time and precision taken over crafting the shoe.

The secret of Manolo Blahnik’s success, it would seem, is that his shoe fits the concept of luxury for both Lambdas and Thetas, whereby the idea of “time” is both product-related and process-related.

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