By their nature, Lambda personalities seek out items that are tailor-made only for them, regardless of the price tag attached. I suspect that Italian safe maker Italian Bordogna Group had them in mind when they began developing its unique safe “Zero3Zero”.
Here’s what the makers have to say about the safes, on the web site for the “Millionaire Fair” that took place in Moscow recently:
Bordogna Group presents ZERO3ZERO – unique safe for those who looks for class, power and exclusivity. We reconsider the canons of the values storage, making the special object more than ever essential. When safety is glamour: you can generate countless flexible combinations and solutions. Prestigious materials, classics and fashion together with high technologies find the perfect compromise, the prencily elegance of zero3zero.
It will be telling how many of these are sold. As I wrote previously, it’s important to stay aware of false dawns in the luxury industry, as analysts are quick to declare the end of the recession.
While it’s certain that these safes are not targeted at a mass market of any kind, there exists a trickle-down effect. If big-spenders feel more confident in their ability to spend, it will send signals to other parts of the global economy.