It’s a little bit ‘religious-y’, but I recently came across this article on things we can learn about marketing from Christianity, and I found it rather interesting. The author’s tips (focus your effort where you’ll have the greatest returns, focus on your best customers and prospects, and focus on having an excellent product or service) resonate particularly when consumers are proving more difficult to reach as they cut back on their luxury spending.

How bad is the recession getting? Amid reports of declining luxury spending, we’re continuing to see reports about ‘luxury shame”–people feeling embarassed about their conspicuous consumption. Fortunately they are still spending money, but if things continue to decline, they may stop spending and decide that it doesn’t make sense to have luxury as their only religion.