http://www.janusthinking.com/2008/08/theta-vs-lambda/ Janus Thinking enables brand owners to personalise luxury for every customer Tue, 24 Jan 2012 17:30:38 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.janusthinking.com/2008/08/theta-vs-lambda/#comment-4354 Personas Are Key to Differentiated Messaging | BaSIC Wed, 28 Sep 2011 14:29:59 +0000 http://www.janusthinking.com/?p=218#comment-4354 [...] his article “An Introduction to Theta and Lambda“, Isaac Mostovicz describes two interesting characterizations of behavior that motivate [...] [...] his article “An Introduction to Theta and Lambda“, Isaac Mostovicz describes two interesting characterizations of behavior that motivate [...]

]]> http://www.janusthinking.com/2008/08/theta-vs-lambda/#comment-3672 bob elsey Thu, 07 Jul 2011 06:41:45 +0000 http://www.janusthinking.com/?p=218#comment-3672 great dichotomy! great dichotomy!

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