Does Hyundai’s Genesis Sedan offer dollar-for-dollar luxury?

Isaac Mostovicz writes...

The on-going economic downturn in the US has caused Hyundai to market its new 2009 Genesis sedan as the new alternative for value-conscious prospectvei car buyers.

In a move to tap into the luxury market from the bottom up, the Genesis is Hyundai’s most expensive model to date and full of amenities which make it comparable to other luxury car brands.

A recent review in the Washinton Post highlights the fact that the Genesis offers as much or more than its luxury rivals, but leaves open the question of whether consumers will use this as a basis for their decision-making:

The Genesis also offers every technical advantage provided by its rivals an serves up more standard safety features — eight air bags, electronically enabled head restraints in the front seats, and electronic stabiliy and traction control — than those usually offered by competiitors.  It styling is attractive inside and out.  And the car is loaded with amenities, including thoughtful touches such as a power rear sunshade.

Is luxury becoming practical?  Grounded in features instead of fashion?  The success of this car will be able to give us some insights…

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