Do accessories make the (sports)man or (sports)woman? The Wall Street Journal recently highlighted some luxury products sponsors have given athletes or athletes have otherwise chosen to endorse. Among the ’spoils’: Tiffany Elsa Perretti Wave Earrings (for tennis pro Maria Sharapova), Rolexes (for golfer Phil Mickelson) and luxury moisturizers (for NBA player Steve Nash).
Could an appreciation of these fine items by athetes lead to better performance on the field? Perhaps. The brands certainly enjoy being associated with high performers. As Rolex says on its website:
In 1927, a young woman named Mercedes Gleitze swam through the icy waters of the English Channel wearing a Rolex Oyster. It marked the beginning of a long tradition: the linking of Rolex watches with exceptional individuals.
Since then, many of the world’s greatest explorers, sports figures and artists have endorsed Rolex timepieces. These Testimonees all share Rolex’s guiding spirit: the constant pursuit of perfection.