Recently the Financial Times reported on Future Contemporaries, a new group founded by London’s Serpentine Gallery for the purpose of making younger people (under the age of 39) enthusiastic about art (and perhaps interested in becoming benefactors of the Serpentine). For £1000 annually, the Serpentine offers members a contemporary art education programme that it hopes will encourage a lifelong appreciation of art. The group has been to private showings in artists’ studios and has had personal tours by artists in private gallery settings. A membership cap of about 100 helps to keep to keep the group exclusive and also of a manageable size for intimate events.
It’s a great idea for a gallery with art worth appreciating to encourage connoisseurship. Oftentimes people need a little guidance as they begin down the road to connoisseurship—and the experts at a gallery are just the people to provide it.
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