What do women want for Valentine’s Day? That’s the question Jewelry.com asked hundreds of women in a recent survey—and their top response was (somewhat unsurprisingly) diamond jewelry. Though this year, respondents were more sensitive to price than in years past. 38.4% of respondents said their partner usually spends no more than $99, and 39% believed that this was a suitable limit for the budget (whereas 24% said “the sky” should be the limit for Valentine’s gifts).
Even so, almost half of respondents expected “disappointment” or “something he picks up last minute” from their partners. When this is the case, it appears more and more women are taking matters into their own hands. Almost 30 percent said that they’ve purchased Valentine’s gifts for themselves in the past, and 90% said they bought themselves a piece of jewelry as a way to say “I love myself.”
The woman who purchases her own jewelry interprets the luxury and pleasure she gets from the piece in her own way—in many ways she’ll appreciate it more than if it’s a surprise from partner.
[via JCKonline.com]
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