Hot on the heels of The Economist’s foray into a luxury quarterly magazine (Intelligent Life), the Times of London has this month introduced Luxx, a quarterly lifestyle magazine “dedicated to luxury and all the best things in life.” They’ve put a very nice online version up on their website, and paging through it I’ve noticed several topics we’ve mentioned on Janus Thinking, including how luxury is increasingly about personal pleasures rather than brand names (in the letter from editor Tina Gaudoin) and a piece on handbags with a great quote from Sean Pillot de Chenecey of research and brand development consultancy Captain Crikey:
Luxury has moved from being a niche-to-niche market, where craftspeople produce small numbers of bespoke items for a select audience, to one where luxury products are mass-produced for the new legions of super-rich… [The luxury bubble could burst for] those brands that become tainted by association with the wrong sort of consumer.”
Other articles range from the somewhat serious (a profile of Tiffany designer Paloma Picasso) to the somewhat ridiculous (How to buy a tiara)—all in all it’s an interesting read. You can check it out here.
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