The Art of Travelling to See Art

Isaac Mostovicz writes...

What better than to combine two activities which people love: art and travel.  A recent article in the Financial Times highlights a growing trend for guided, short-stay holidays centred on visiting art fairs or workshops.

Sotheby’s and Christie’s both have established trips and representatives say that the level of interest has been high. The tours cover some of the most famous contemporary art events of the year, such as Art Basel, to more remote trips to visit the projects or studios of single artists.

As FT journalist Kathryn Tully puts it:

The tours aim to convey a better appreciation of both contemporary art and the broader art investment market. The art investment lectures include how to approach a dealer and get a good deal, and how to build a valuable collection.

These trips show how luxury providers are finding more creative ways to link wealthy people’s interests together to create bespoke offerings to them.  As the art market continues to see record prices, it will be interesting to see how demand for these trips keeps up.

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