Deluxe: How luxury lost its luster

Isaac Mostovicz writes...

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Dana Thomas recently wrote Deluxe: How Luxury Lost its Luster, a well reviewed book about the history and transformation of the luxury goods industry from bespoke simplicity to global commoditization.

We’ve already mentioned an excerpt of the book that was published in the UK’s Times; I recently came across an interview with Thomas on AlterNet that hits on many of the topics in the book, and found it quite interesting.

You say the corporations that have taken over the luxury industry want to democratize luxury. Why isn’t that a good thing?

The luxury tycoons wanted to democratize luxury; they wanted to make it accessible. That’s a very noble idea except there wasn’t a noble reason behind it. They just wanted to make more money, and if they sold it to more people in more places and had a higher markup, they’d make more profits for themselves and for their shareholders.

Read the whole interview here.

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