A Blinged Out Mercedes

Isaac Mostovicz writes...

diamond_benz

Is a diamond-encrusted Mercedes a sign of progress, conspicuous consumption, or extraordinary gaudiness? This Mercedes-Benz SL550 apparently appeared at a Dubai Auto Show recently. It’s unclear whether the diamonds are real or fake, but in either case, the effect isn’t subtle.

It’s the sort of car you wouldn’t find in J.K. Rowling’s garage. Rowling, the author of the Harry Potter series, lives what she calls a very “mundane” lifestyle despite having earned over a billion dollars in royalties and merchandise from the Harry Potter books and films. In this profile from last year, she explains ‘I’ve got a mental amount I can’t spend beyond. I limit myself to what I think I would be justified in spending on frivolity.’ Sensible indeed (though it should be noted she has a healthy travel budget).

The reason she hasn’t entirely blinged out seems to be that she came into her wealth later in life. She also knows what it’s like to have nothing, living on 70 pounds a week state benefits for a period earlier in her career. Now she can likely afford the diamond-encrusted Mercedes, but she doesn’t want it.

Luxury is knowing what you want and why you want it.

[Diamond Benz via Spluch]

GilbertZ says of this article...

Can’t believe I missed this. A diamond-encrusted Mercedes? Wow, that’s just crazy.

Jack Yan says of this article...

All that appears to be missing for the people who love this sort of thing is the replacement of the headlights with 17th-century chandeliers…

Ah, then, the effect is complete.

Bravo to Ms Rowling.

Janus Thinking says of this article...

"Ice" and Water

Two followups— One: what goes perfectly with your diamond-encrusted Mercedes-Benz SL Roadster? Why, a diamond-studded gearshift knob of course! I’m not sure where this is from or who the target audience is, though I don’t think the pr…

jerome says of this article...

This car is more than just a car, it’s off-the-charts crazy. I would buy this if I had the cheese.

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